Swedish Beauty tanning lotion was originally imported into the United States by John Abate. John Abate began to manufacturer Swedish Beauty tanning lotion in the United States. After a contract dispute with the mother company back in Sweden, John Abate turned over Swedish Beauty to ETS the mother company of Australian Gold tanning lotion and Caribbean Gold tanning lotion. Swedish Beauty introduced tanning lotions with the tingle factor to the indoor tanning industry forever changing tanning.